New US home starts surge in June

From BBC.com:

"The construction of new homes in the US rose 3.6% between May and June to the highest level in seven months, official figures have shown.

This is the second month in a row that housing starts have risen following a post-war low in April."

There is an implication these numbers may be soft, so the industry should not get too excited over them, but still a good sign.

From a marketing perspective, now is the time to increase marketing efforts. As discussed previously, companies that focus on marketing during a down economy show stronger growth when things pick up. If your company has not yet built a economic recovery marketing plan, this is your opportunity to start one. If you do have a plan, get it started.