Engineering your Brand

"It is time that we quite seeing seeing ourselves as merely designing beams and columns, and start recognizing and proclaiming that we save lives for a living."

That's the advice given by a structural engineer in a recent article in Structure Magazine. It is good advice that many building product manufacturers can profit from.

For example, it isn't just a door -- it is a way to protect people from fire and smoke. Not just a screw -- but protection from injury due to falling building components.

I became an architect because I saw the nobility of protecting the public health, safety, and welfare through design. I became a consultant to building product manufacturers when I realized that building materials were the tools architects use to protect the public.