Enthusiasm for Testimonials
This new product's sales literature publishes testimonials from contractors, whom they cleverly call "enthusiasts," while upping the ante by giving the enthusiasts' phone numbers for further verification of their products' quality. They extend their market by including a Spanish version of "Entusiasta" testimonials on the reverse side.
The literature exposes upbeat reviews of their product such as:
"Eisenwall saves me time and money... I'm finished in one day." - John Hughes, Senior Estimator, Walter N. Coffman, Inc., (xxx) xxx-xxxx
"I use Eisenwall to expedite the owner's schedule, and because it's so crack resistant." - Rick Greene, Vice President, R.A. Greene Corp. (xxx) xxx-xxxx
The placing of the enthusiasts' phone numbers has already been successful as many contractors have called the numbers listed and discussed the product. Brilliant!
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1 comments:
Chusid Associates recently received a nice testimonial from Ed Rice, chairman of CTS Cement Manufacturing Co, the makers of Eisenwall:
"We value...the opportunities you find and your attention to detail. Your knowledge and experience in the architectural market is one of your key strengths. You have produced quality articles that express the subject matter in a clear and effective manner. Your ability to explain technical information in an easy to understand manner helps readers to comprehend the key points, strengths, and benefits of our products."
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