Visualizing Carbon Impact

Many of us struggle to find ways to communicate the relative importance of our environmental message. This brick produces 85% less carbon dioxide during manufacture; great! Is that a lot? How big an impact does that make?

Information is Beautiful
has a great example today of one way to do this. We've heard a lot the past few days about Iceland's volcanic activity and the impact of more than 7,000 tons of ash on air travel, health, and marathon runners. Sounds like a massive environmental disaster! Then McCandless and Bartels showed us this:



Suddenly I have perspective, and a good argument to reduce air travel.

How do you tell your story visually? Give us links to your infographics in the comments.


1 comments:

Jill Knepper, CSI April 20, 2010 12:15 PM  

Thanks for sharing this Aaron! Seeing these results visually is a true eye-opener!

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