DuPont's iPhone App

DuPont's iPhone app, mySurface, bills itself as a full catalog of "full-sized samples you can take anywhere you go". I would love to see an app like this with more augmented reality capabilities, but the app does a good job of taking you from color selection to sales rep in one easy package.

User reviews are largely positive; pay special attention to the users that claim they decided to use DuPont products because of the app:

I was always thinking of Corian a
nd now, after flipping through these Zodiaq selections I am thinking of doing the bathroom not just the kitchen!

...easy, smooth, simple process...good for business!

This app does what B2B smartphone apps should do: it makes it easy and attractive to use DuPont's products. I can only imagine that an iPad version would be even more effective, as the larger screen could allow larger sample photos and maybe even side-by-side comparisons.