Tiny Type

Can you read the following? I can't.

This was printed in a catalog I received in the mail. There are eleven lines of type per vertical inch, making the type size about 7 point. It is the same font size the catalog uses to keep its copyright notice small and inconspicuous. While a font this small might be acceptable for a short footnote or caption, a full page of it is just too difficult to read.

If it is being printed for the convenience of a customer, then it is worth printing at a size the customer can read.

However, there is little reason to print a guide spec in a catalog. Few specifiers will take the time to type your spec into their word processor when your competitor's website has a digital copy of its spec ready to cut and paste.
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Chusid Associates will be sharing more tips on guide specs in a webinar on September 21. The webinar is sponsored by CSI. Click here for more information.