Mega-Sized A/E/C Firms

AECOM has redefined what it means to be a large A/E/C consulting firm. It is now a Fortune 500 company with clients in more than 100 countries and annual revenue of $6.3 billion.  URS Corporation, a global provider of engineering, construction and technical services, has revenue of almost $9 billion.

Can building product sales and marketing techniques that work in other parts of the construction industry scale-up to deal with such behemoths?

A new white paper from SMPS Foundation, offers insight:

Supersized Competition: What You Need to Know About the Creation of A/E/C Megafirms by Alexandra S. Brown, and Scott E. Mickle, CPSM, BD & Marketing Director, LandDesign


SMPS Foundation is affiliated with the Society for Marketing Professional Services, a group focusing on marketing of design and construction. So while the report focuses on on marketing professional services, you will be able to glean tips applicable to marketing bricks and sticks.

Other recent white papers from SMPS Foudation include:

• White Paper: Fast Forward: Marketing Through Leadership Change by Saul B. Brenner, CPA, J.D., LL.M, Partner, Berdon LLP, Timothy F. Hegarty, Partner, Zetlin & De Chiara, and Kirsten A. Sibilia, Assoc. AIA, LEED AP, Chief Marketing Officer, Dattner Architect
   
• White Paper: Ability, Agility, and Attitude: The Marketing Leader's Mantra by Lisa A. Fingar, CPSM, Marketing Manager, SWBR Architects & Engineers PC, and Thomas A. Zimmerman, FAIA, President, Z2 Architecture PLLC
  Presentation: Ability, Agility, and Attitude: The Marketing Leader's Mantra
  
  
• White Paper: The 21st Century Marketing/Business Development Department by Sally Handley, FSMPS, President, Sally Handley Inc.
  Presentation: The 21st Century Marketing/Business Development Department
  
  
• White Paper: How Do You Like Your Infrastructure: Public or Private? by Stephanie S. Satterfield, Marketing Manager, BeeryRio, and Leslie Sluger, AIA, LEED AP, Principal, WALS Studios
  Presentation: How Do You Like Your Infrastructure: Public or Private?
  
  
• White Paper: China 2020: How China´s Growth and Future Will Impact Business Development in the A/E/C Industry by Lisa A. Thorburn, LEED-AP, CTS, Principal, Thorburn Associates
  Presentation: China 2020: How China's Growth and Future Will Impact Business Development in the A/E/C Industry

A summary of these reports, and links to previous SMPS reports, is available.