The point of purchase display at Home Depot read:
Anyone in the building product marketing world knows how difficult it can be to get project photos. Miro Industries has come up with an ingenious way to get an influx of their products' photos. By hosting a photography competition for the best MIRO rooftop support photo and the worst rooftop support photo, Miro Industries gets to sift through hundreds of project photos at the expense of $2,000 in reward prize money.
This great idea not only generates publicity by getting other people to use the photos and spread the word about the competition (and therefore their brand), but it also creates an interactive community where people can comment on the best and worst photos such as our favorite one:
We are proud to announce that another team member has won an award!
Concrete Construction gets it right. They recognize there's more to "green" than LEED, and that celebrating those extra factors is how the industry will move to the next level in sustainable design.
That's why I like the Greensite Awards.
Sales people face enough hazards when they are on the road. Here is one that they shouldn't have to deal with:
The floor plans for each show are sent to the Philadelphia Fire Department and the City of Philadelphia Department of Licenses and Inspections for review and comments. An official from the Fire Department’s Code Enforcement Unit also inspects the exhibit halls before a show opens. The fire department will look for violations such as blocked exits, narrow aisles and obstructed exit signs. We are required to make sure exit signs are present at the designated passageways through the pipe and drape and are visible from the show floor. We currently have large exit signs mounted high on the front wall of the exhibit halls as well as additional signs in storage that can be placed in other locations when required.His point about entanglement in drapes is one I had not considered. Yet, in a panic, people can not be expected to go to the nearest trade show aisle to look for marked exits.
The picture you have attached from the Construct 2010 show was taken inside a lecture area on the show floor. The raised section of curtain was located behind the stage and was not intended to be used as an entrance or exit. The plan for egress from this space was for attendees to exit from the opening at the front of the lecture area and into the aisle. Once into the aisle, exits were visible to the front and rear of the exhibit hall. Having people pass through a curtain to reach an exit is discouraged since pipe and drape can become an entanglement hazard.
After two days of walking the recent CONSTRUCT trade show, all the people and booths were looking a bit blurry. Then, out of the haze, I hear a bright, fresh voice saying:
As of yesterday, anyone with a Google account can now use Wave. But why should you? There are a number of helpful new videos posted, but they only discuss a few use-cases, none of which seem to fit our industry directly.
We tried using Wave on a couple of projects during its invitation-only phase, and found it to have marginal utility for our needs. The biggest problem was that while Wave does many things well, it doesn't do them significantly better than the existing tools we were using:
A staff member from a construction industry trade association recently reminisced:
"I remember my first trade show... and you gently showing me how to set up and work a booth, and critiquing the graphics. (You were right)."Helping exhibitors get the most from their tradeshow booths is one of my passions. Most exhibit designers create their displays as if a booth was a two-dimensional graphic. Or, if the booth is complicated, they build a scale model and look at it as if it were a piece of sculpture on display in the pristine environment of a gallery. Instead, I fall back onto my architectural training to envision the design as a totality.
The editor of Architectural Lighting, Elizabeth Donoff, posted the following comment about the recent Lightfair tradeshow:
"What did excite me about Lightfair this year actually had nothing to do with lighting. Rather it was the way so many in the industry—both on the design and manufacturing side—were embracing different forms of social media. For example, a year ago if you had asked someone if they were on Twitter, they would have looked at you with a blank stare. This year lighting manufacturers galore had set up Twitter accounts and were Tweeting from the show. In fact Architectural Lighting organized the first ever Tweet-up at Lightfair. A chance for people who communicate regularly via this social network platform to meet in person and connect, about a dozen folks gathered at the Design Lounge on the show floor A|L was sponsoring this year. It was a fantastic way to connect with our readers and stay true to what A|L is all about: promoting dialogue through different forums."She is probably ahead of the digital media curve, due to her experience publishing an electronic newsletter and a robust online edition. The question, however, is: What is the most effective way for you to embrace the new media?
DuPont's iPhone app, mySurface, bills itself as a full catalog of "full-sized samples you can take anywhere you go". I would love to see an app like this with more augmented reality capabilities, but the app does a good job of taking you from color selection to sales rep in one easy package.
User reviews are largely positive; pay special attention to the users that claim they decided to use DuPont products because of the app:
At CONSTRUCT I asked a question at a trade show booth that I've been asking for years. I finally got a real answer. Now that the manufacturer is finally "off the schneid", I will consider using the product in future projects.
The following can help you better understand architects as a customer group:
1 in 5 architects are self-employed – more than two times the proportion for all occupations. (United States Bureau of Labor Statistics)
According to a 2008 NCARB survey of registration boards of architecture. There are approximately 104, 000 licensed architects in the United States. There are approximately 29,000 students enrolled in NAAB accredited programs. (Transitioning from Architectural School to the Profession)Do the math. This means that about 5,000 eager young architects enter the workforce every year.
After the CONSTRUCT trade show that took place last week in Philadelphia, I have serious questions about the viability of the show as a venue for building product manufacturers.The cement that was supposed to close up the hole of the BP oil well off the Gulf of Mexico was incompetent.
We just received the following exciting news from the President of Hanley Wood:
"Hanley Wood is excited to announce that we have finalized our
partnership agreement with the American Institute of Architects (AIA).
As the industry-leading publisher of Architect, residential architect,
EcoHome and Eco-Structure we have solidified a five year integrated
media partnership with the world's leading professional organization
for architects.
WASHINGTON, May 6, 2010 – The level of remodeling activity nationally reached a bottom in the first quarter of this year, according to the latest release of the Residential Remodeling Index (RRI) by Hanley Wood. The seasonally adjusted first quarter national composite of the RRI declined less than 0.2% from the last quarter of 2009. The RRI forecasts a 1% increase in the second quarter of 2010, the first quarter-over-quarter improvement in two years.
Nowadays, we have so many available means of marketing. If you're not taking advantage of them, you may be left in the shadows. Trade shows are expensive, so you don't want all of your hard efforts to be wasted by not marketing properly before, during, and most importantly -- after the show.
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