Presenting Electrically Conductive Concrete to the World

An article by Chusid Associates about ground-breaking electro-conductive concrete technology appeared in the May issue of Concrete International magazine, a highly respected magazines published by the American Concrete Institute. (download PDF)


The article, An Electric Highway to the Future, details the development of concrete that can conduct electricity due to the inclusion of high carbon fly ash and/or spent carbon sorbent, along with carbon fibers.  High carbon fly ash is a coal combustion product that results from changes in coal-burning methods mandated under the Clean Air Act of 1990.  Although conventional fly ash has long been used as a concrete additive, the high carbon variety has encountered low acceptance in ordinary concrete uses.  

The invention of electrically conductive concrete promises many opportunities to utilize this material in potential applications such as roads that can charge electric cars as they drive, improved grounding for power plants, security shielding for sensitive data handling and storage facilities, and massive electrical storage batteries that be built into buildings, roads or parking lots.  In other words, it is a basic technology in search of specific applications.  By featuring it in a publication read by thought leaders in the field, Chusid Associates was able to help our client present it worldwide to the people who can truly make a difference in its adoption.

This is the first article to appear in a major publication about this new technology. Being first, it allowed Chusid Associates' staff to develop the initial language that will be used by our client, We Energies, to market this new material and attract useful applications for the concept. 

2 comments:

electrical services perth December 21, 2011 at 7:47 AM  

The invention of electrically conductive concrete promises many opportunities to utilize this material in potential applications such as roads that can charge electric cars as they drive, improved grounding for power plants, security shielding for sensitive data handling and storage facilities, and massive electrical storage batteries that be built into buildings, roads or parking lots. electrical services perth

Prateek Keshav May 14, 2013 at 10:03 AM  

what about when man walks bare footed on that road or lower than the ground level,what happens at our house when some phase wire touch our conductive concrete structure.

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Michael Chusid has been a consultant to over 100 successful organizations in the building products industry. He serves an international clientele from offices in Los Angeles, California.
- Marketing Strategy, Start-Up, Repositioning
- Product Development, Testing, Approvals
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